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Advertising

Kent State Advertising Students Named National Finalists in Collegiate Effie Competition

Team will present integrated marketing campaign to V8®+Energy brand team For the first time, a team of Âé¶¹¹û¶³ students and alumni will compete as finalists in the Collegiate Effie Competition later this month. The students – Ellie Schering, ’17, of Malvern, Ohio; Emily Wahl, ’16, of…

Tags: Advertising , School of Journalism and Mass Communication , college of communication and information , Awards and Honors

Kent Campus

photo of virtual research

JMC Grad Participates in Forward-Thinking Research

Imagine a future where a consumer scans an item through a window display and purchases it without entering the store. Groceries are ordered at a kiosk for delivery within the hour. Human voice assistance is a standard part of the online shopping experience. Predictive analytics help retailers antici…

Tags: Research , Advertising , experiential learning , Success Story

School of Media and Journalism

Terrorism and the Media: A JMC Conversation

JMC professors Wendy Wardell, Stephanie Smith, Jan Leach and Joe Murray will offer their perspectives and examine the moral, ethical and business implications on advertising, public relations, digital media and journalism, as well as what it means for students entering the workfo…

Tags: Advertising , Public Relations , Digital Media , JMC , School of Journalism and Mass Communication

School of Media and Journalism